When I was in the 10th grade, I had a science teacher by the name of Robert Evans. He was quirky and eccentric, as mandated by the state of Florida for all high school science teachers, but what really stuck with me was his love for the open-book test.

It’s not that his lessons were particularly hard, nor was he out to fluff his testing numbers; he was reinforcing the idea that what you know is less important than knowing how to find an answer. Of course, the immediate application for me then was finding the atomic weight of Carbon, but the older I get the more I find myself chanting a similar mantra to myself:

Finding a Solution is As Easy As Knowing the Right Question

When I first started doing searches on the web, I operated under the idea that “less … Read More »

I think one of the best ways to capture the interest of customers is to *gasp* be interesting. I know, it seems like a bunch of crap — why would anyone want to enjoy reading what a company has to say? What would we do with all the dry, faceless corporate text that’s out there? (Probably the same thing we’re doing now; ignoring it.)

The Exceptions Should Be the Rule

My wife and I ordered a gift online and I was delighted by the auto-responder:

Dear Cory,

Thank you for ordering Zoomdoggle’s BuckyBalls. You did the right thing. I mean, not if you were planning on getting anything done the day they arrive, but if you’re the type who likes fun stuff, whiling away the hours, and magnets, BuckyBalls are buckets of fun.

One thing to know: BuckyBalls come with no instructions—”figuring ‘em out is … Read More »