St Pete, FL Web Developer

Category Archives: User Experience

My Refrigerator is Confusing

Last year my wife and I bought a new fridge. It’s big, it’s black and it holds a lot of food — it was everything we needed. It’s a single-door bottom-freezer unit and we’re very happy with it, especially when we remember what it replaced, but there’s something that’s been driving me crazy about it [...]

The Stupid Thing Should Beep At Me

A few weeks ago I finished reading Designing with the Mind in Mind by Jeff Johnson, which was a great book that I’d highly recommend to anyone interested in the psychology of design. One of my favorite sections was in Chapter 8, “Limits on Attention, Shape, Thought and Action“, was about primary goals and cleanup [...]

GoDaddy Loves Minotaurs

I recently had to renew the domain name for this site. Like many, I just go through GoDaddy because, well… I don’t know why. I never gave it any thought before, but I doubt I’ll ever do it again. The following day I just mentioned the renewal to my friend Mark at the office — [...]

Fewer Options = Better Experience?

(Repost. Originally Published 08/15/09) I read a brief post a few days ago, Consider Giving Customers Fewer Choices, which took me back to a conversation (read: conflict) I had with a client. While redesigning the web site for a small investment firm, I proposed a conservative design with very focused calls to action and a [...]