St Pete, FL Web Developer

Birthing Center Marketing

My wife and I are anxiously expecting our first child in October. We’ve been doing the standard OB/GYN appointments, and we’ve been satisfied with the care we’ve been receiving… until now. Not an hour ago we got back home from an orientation session with the Breath of Life Women’s Health Center — now we’re both completely sold on them and feel like our time with the OB/GYN has been a total waste of time and money.

I think it bears repeating: we were sold.

I don’t think anything unbecoming was done or said, but it was totally unexpected in that setting. I’d imagine it’s like most natural birthing centers — it’s steeped in gentle understanding, unbound patience and motherly acceptance — just about the exact opposite of the hard sell. I think their soft sell is extremely effective because it converts people, not just sales.

Breath of Life clearly understands their clientele and do everything they could to reinforce that fact. From staff and decoration, to birthing rooms and those little informational flyers — they get ‘us’ and, for want of a better word, they exploit that knowledge. And it clearly worked on me — here I am, blogging about just how delicious the kool-aid was. They might be marketing themselves with a gentle hand, but they’re doing it all the same. Check out their in-house demo video:

I really don’t mean to come off as cynical because I plan on having my baby here, but I can just picture the project briefing for the video:

  1. The narrator shall say “you” or “your” no fewer than 75 times
  2. There must be at least 3 testimonials about the speed and ease of water birth
  3. References to the mother’s body shall be made no fewer than 15 times
  4. At least 20 babies must be seen; 80% of which must have chubby cheeks
  5. No fewer than 4 men must reinforce the positive emotional experience they had

I didn’t share any of this with my wife (I don’t want to spoil her experience) but it’s hard to put these thoughts out of mind. Yes, these seem to be caring and trustworthy people, but they’re pulling our strings just as much as (if not more than) any other for-profit company out there.

Getting Back on the Horse

Today marks my 1-year anniversary with Loop and I feel like I’ve learned a lot, some of which I’ll eventually write about. There have been a number of changes in my life, with more on the way, and I finally feel ready to (cautiously) jump back into my social media dabblings.

Last February I unintentionally put off some coworkers with this post. (In hindsight, I could have sung my praises for Dan in a better way.) I feel that the awkward conversations that followed help clear things up in the office, but they also led to my immediate abandonment of Twitter (of my own volition) and a decreased interest in blogging.

Much to my detriment.

There’s a lot to gain from putting yourself out there and I plan on taking advantage of it once again, but I’m feeling pretty mindful of the experience I had and of the poor examples other people /companies provide. My only concerns are; 1) time, and 2) letting myself fall into the gamification of social media — I don’t want the number of comments/followers/retweets/whatevers to become the justification of any renewed efforts. I recognize that there’s a lot to gain from competitiveness and popularity, but it just feels disingenuous to who I am…

The Unconscious at Work

Just last week I was telling my team leader about my design process for difficult problems: I examine the task from all the angles I can, think about possible solutions and then I go do something else for a while. Luckily he didn’t think me a lazy bastard and even knew what I meant by “shower epiphanies” – being struck with inspiration during moments of mental idleness (while driving, doing yardwork or in the shower).

It was a nice coincidence that I saw Jonah Lehrer’s You Know More Than You Know this morning.

P.S.

I’m not dead – I’ve just been really busy and/or distracted.

2 Weeks at LoopFX

The normal nerves that go with a new position have started to settle down now that I’m going into my 3rd week at LoopFX. I’m really happy to have joined the team; everyone is fantastic and the work is both gratifying and challenging. It’s something of a change to go from client-work web development to online application development, but I don’t think I could go back any time soon:

  1. My “client” is the company I work for. There’s a team of people that take pride in what what we do, which can be very motivating.
  2. “Normal” client-work often included a lot of hand-holding, which I do not miss. Yeah, I still have to make sound arguments for my ideas but I don’t think I’ll ever have to explain the difference between a search box and the browser’s address field.
  3. IE6 was a real factor in my client-work — it still represented about 10% of the viewers. To my absolute delight, Loop does not support it. (Hell yeah!)

I’ve largely spent my time redesigning a number of forms (still one of the more challenging parts of web design, if you ask me) as well as a few pages. I almost feel guilty with the amount of time and energy I’ve gotten to put into the redesigns — the client-work I did never afforded me the luxury of user interviews or extra design time to improve the experience. I think that speaks to the biggest difference I’m seeing between client-work and app development: when presented with the Triple Constraint (Cost, Time and Quality), many clients focused on Cost alone, whereas Loop focuses on Quality and works with the constraints from there.

I really do love what I’m doing and the people I do it with, yet there’s something of a skill gap that I’ve got to close. Everyone has been very understanding and helpful, but for the foreseeable future I’ll be pushing myself to learn  ASP.NET and C# (with some brushing up on jQuery for good measure).

A few members of the Loop team during Hawaiian Shirt Day (I'm hidden in the very back-left)

New Beginnings

In about 12 hours I start my new position as a web developer with the engineering team at Loop Management, LLC. I’d been with Digital Eel, Inc as a jack of all trades web designer/developer for just over 7 years — they treated me very well and I was lucky to be a part of their  family — so I feel like I’m leaving behind a long history of familiarity and comfort.

I’m very excited about learning new things and meeting new people — overall I’m extremely grateful  for the opportunity, but I’m still a bit nervous — 7 years is a long time, especially in the tech/knowledge industry, so I worry about a bunch of stuff:

  • What kind of skill gaps do I have? Will I be thrown to the fire? Will I be over-coddled?
  • What if I say the wrong thing and upset someone? Will I be branded for life as a jerk?
  • What if any of the millions of little habits I’ve developed over the years is a taboo there? Are headphones considered rude? Is it bad form to surf for tech news during lunch?

The list really goes on (and becomes more inane as it does), but I fear that I won’t be getting much sleep tonight.