My wife and I are anxiously expecting our first child in October. We’ve been doing the standard OB/GYN appointments, and we’ve been satisfied with the care we’ve been receiving… until now. Not an hour ago we got back home from an orientation session with the Breath of Life Women’s Health Center — now we’re both completely sold on them and feel like our time with the OB/GYN has been a total waste of time and money.
I think it bears repeating: we were sold.
I don’t think anything unbecoming was done or said, but it was totally unexpected in that setting. I’d imagine it’s like most natural birthing centers — it’s steeped in gentle understanding, unbound patience and motherly acceptance — just about the exact opposite of the hard sell. I think their soft sell is extremely effective because it converts people, not just sales.
Breath of Life clearly understands their clientele and do everything they could to reinforce that fact. From staff and decoration, to birthing rooms and those little informational flyers — they get ‘us’ and, for want of a better word, they exploit that knowledge. And it clearly worked on me — here I am, blogging about just how delicious the kool-aid was. They might be marketing themselves with a gentle hand, but they’re doing it all the same. Check out their in-house demo video:
I really don’t mean to come off as cynical because I plan on having my baby here, but I can just picture the project briefing for the video:
- The narrator shall say “you” or “your” no fewer than 75 times
- There must be at least 3 testimonials about the speed and ease of water birth
- References to the mother’s body shall be made no fewer than 15 times
- At least 20 babies must be seen; 80% of which must have chubby cheeks
- No fewer than 4 men must reinforce the positive emotional experience they had
I didn’t share any of this with my wife (I don’t want to spoil her experience) but it’s hard to put these thoughts out of mind. Yes, these seem to be caring and trustworthy people, but they’re pulling our strings just as much as (if not more than) any other for-profit company out there.


